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Dell Computer Corporation
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The marketing concept that has proven to be the most successful for the also happens to be their business. The differentiated marketing: different buyers, different strategies. The bold-concept – direct customer contact – has made Dell one of the most successful companies of the 1990s.
Through its pioneering direct business model, offers i ....
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....tionships with its customers, from home-PC users to the world’s largest corporations. There are no retailers or other resellers adding unnecessary time and cost or diminishing Dell’s understanding of customer expectations.
- Price for Performance – By eliminating resellers, retailers and other costly intermediary steps – together with.... |
| Word count: 1036 |
Page count: 4 |
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