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International Business Ventures
Beginning of paper
Measuring a potential business venture has many aspects which the international
manager must be aware of in order to convey the correct information back to the
decision makers. Being ignorant to any of the aspects can lead to a false
representation of the project, and hence an uninformed decision being passed.
In order for a business to survive ....
Middle of paper
....and assessment of
communication opportunities. Within even some of the largest and most venerable
organizations, the process used is haphazard and inconsistent. The Wyatt
Company's survey of communications professionals showed that just 58.1 percent
agreed that their organization's communication objectives are linked to business
objectives, and 8.... |
| Word count: 2585 |
Page count: 10 |
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