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Penguin Books: Introduction To Modern Business
Beginning of paper
The aim of this essay is to comment on how, over the last six years
Penguin Books Limited has grown and managed external and internal changes.
Sixty one years ago, Allen Lane, the managing director of the Bodley
Head, a British publishing company, revolutionised reading with the introduction
of the first ten Penguin paperbacks. Today, over 600 mi ....
Middle of paper
....ecialist Beatrix Potter "House of the Tailer of
Gloucester", within the Group. This change took place due to the fact that the
Company was conscious that it had to concentrate on the publishing rather than
on the retail.
This decision brought a successful completion of a management buy-out of
the shops. This action also compensated the loss that t.... |
| Word count: 1271 |
Page count: 5 |
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