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Ray Kroc
Beginning of paper
PROBLEM STATEMENT :
In order for McDonald's to reach its goal of "par excellence", it must
use the full meaning and definition of marketing. Marketing is giving the target
market what they want, when and where they want it, at a price they are willing
to pay for it.
REFLECTION / OPINION
For McDonald's to achieve its "par excellence", they must ....
Middle of paper
....ing market and adjusting to these
needs.
LINKING THEORY :
Ray Kroc saw early on what needed to be done. He changed what was at one
time a product orientation, into a marketing orientation. Back in 1955, this was
still a new type of management. From the beginning, Kroc was already in the
forefront of marketing.
Marketing orientation focuses on .... |
| Word count: 853 |
Page count: 4 |
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