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Marketing Of Honda Motorcycles In The USA
Beginning of paper
The American Honda Motor Company was established as a subsidiary by Honda
in 1959. During the 1960's the type of motorcycles brought by Americans
underwent a major change. Motorcycle registrations increased by over
800,000 in five years from 1960. In the early 60's the major competitors
were Haley - Davidson of U.S.A, BSA, Triumph and Norton of t ....
Middle of paper
....facture is that high volumes
per model provide the potential for high productivity as a result of
using capital intensive and highly automated techniques. Their marketing
strategies are therefore directed towards developing these high model
volumes, hence the careful attention that we have observed them giving to
growth and market share." (BCG p..... |
| Word count: 1670 |
Page count: 7 |
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