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Harley - Davidson Inc. Motorcycle Industry
Beginning of paper
INTRODUCTION
The purpose of this report is to develop a strategic corporate objective
for HarleyDavidson Inc., a publicly traded, employee owned manufacturer of
heavyweight motorcycles, recreational and commercial vehicles, military defense
items, and small engines, distributing its products to domestic and
international markets targeting all men ....
Middle of paper
.... of consumer
financing, one of the fastest growing service areas in the motorcycle industry.
MISSION
Harley's strategic objective is to continue to provide safe, high
technology heavyweight bikes and keep customer satisfaction at high levels. This
quality vision more than doubled Harley's market share and increased its brand
loyalty.
EXTERNAL P.... |
| Word count: 2777 |
Page count: 11 |
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