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Marketing Research On The Auto Industry
Beginning of paper
1. Marketing research
(1.1) Market
* Size of the market
The size of the market is large - the whole car industry (world-wide) with
multi-billion pound worth of value. Below are some of the car manufacturers
today:
Acura | Alfa Romeo | American Motors | Audi | British Marques | BMW |
Bricklin | Bugatti | Buick | Cadillac | Chevrolet | Chrysler | ....
Middle of paper
....transport
This research covered travel patterns among London passengers. Travelling
by car comes first with a share of 49% and bus usage follows with 19%. This
is shown below.
Source : London Transport Household Survey
(1.2) Product
* Factors that may affect demand for the product
Demand for this type of product may be affected by several fact.... |
| Word count: 1261 |
Page count: 5 |
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