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IBM's Dominance Of The Computer Industry
Beginning of paper
The dominance that IBM enjoyed over the computer industry from the
mid-1950's to the mid-1970's was not achieved primarily through superior
technology, but through superior marketing and customer service. IBM
realized that customer were interested in solutions to problems rather that
the technical merits of a machine. With this in mind, IBM too ....
Middle of paper
.... field-engineering teams
to resolve problems on-site. The firm was celebrated for responding to a
malfunctioning computer with a dedicated task force until the problem was
fixed. This was a level of customer service that was far superior to that
offered by any other computer vendor.
While IBM's products were innovative, they were not alwa.... |
| Word count: 670 |
Page count: 3 |
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