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Developing An Effective Sales Training Program
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is increasingly becoming a critical part of the sales manager’s job. According to Anderson, Hair, and Bush, “Customers are more knowledgeable than ever before, competition is ever more fierce, and customers are demanding more quality and service from sales interactions” (pp. 7-3). Obviously, the training an organization offers its sales fo ....
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..... This procedure involves assigning the best reps in the organization to mentor new salespeople. However, it is imperative to choose mentors who haven’t just produced a high volume of sales, but also have a strong work ethic and are good teachers. The key of the procedure is that the chosen representatives learn the basics, then develop the style.... |
| Word count: 1995 |
Page count: 8 |
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