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The McDonaldization Of Society
Beginning of paper
George Ritzer has taken central elements of the work of Max Weber, expanded and updated them, and produced a critical analysis of the impact of social structural change on human interaction and identity. The central theme in Weber's analysis of modern society was the process of Rationalization; a far reaching process whereby traditional modes of ....
Middle of paper
....ican society as well as of the rest of the world. (Ritzer, 1993:1)
How Far Has It Gone?
Since 1955 McDonald's has grown to over 12,000 outlets worldwide. The central concepts employed in the fast-food industry have spread to all types of restaurants. Everything from pizza to lobster, from ice cream to bread, from alcohol to fried chicken is domina.... |
| Word count: 1565 |
Page count: 6 |
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