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Ben And Jerry's
Beginning of paper
Ben & Jerry Homemade, INC was founded in 1977 by two hippie type young men. Bennett Cohen and Jerry Greenfield. The first scoop shop was opened in May 1978 in a renovated gas station in downtown Burlington. Financed by a $12,000 investment loan from Ben’s father.
The cofounder‘s business concept was to make the best ice cream available and ....
Middle of paper
....cal issues
Many critical issues occurred around Ben & Jerry’s. Some threating the organization and some provides opportunities. In 1994 the government mandated nutritional labels to appear on food products causing label-reading consumers to switch to low-fat or nonfat ice cream and frozen yogurt products. Which resulted in a fall off of sale.... |
| Word count: 1447 |
Page count: 6 |
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