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Sony's Expansion
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Since its incorporation in 1946, Sony has been one of the worlds leading companies. It’s been on the cutting edge of technology and innovative products since its inception. As a matter of fact, Sony’s old name was Tokyo Telecommunications Company. The company founder, Akio Morita wanted a shorter name that would be easier for foreign custom ....
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....we develop markets for the products we make.” This mindset may be why Morita is no longer CEO of Sony Corporation.
An example of failing to create a market for its product is the Sony Beta Max system. It started developing this product in 1960 and didn’t get to market until 1976. Because of its heavy investment in R&D and production, Son.... |
| Word count: 1591 |
Page count: 6 |
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