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Gant, The Fashionable Alternative!
Beginning of paper
Gant’s recent successes in the sportswear category warrant a new advertising plan for the 1977 selling year. Changes to lifestyle, standards for business attire and general fashion consciousness, have had a major impact on men’s wear in the last several years. The company can no longer afford to overlook these growing trends when designing a ....
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....d for men. To do so, Gant must address the industry trend toward casual clothes by aggressively marketing fashionable casual dress and sportswear’s lines. It must also quickly move to promote fashion leadership by targeting a slightly younger male customer. Once the company has captured the young adult market, it could begin to target the next ge.... |
| Word count: 1242 |
Page count: 5 |
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