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Web Advertising – Is It Really Worth It?
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Web advertising, not to mention the Internet itself, is still relatively new and therefore provides marketers with challenges that need to be dealt with, with caution. The realm of Web advertising is in uncharted territory. What implications will this new technology have for marketing? How can a business use the medium effectively?
Setyn intr ....
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....t, to ensure that they revisit it (Steyn, 1996)
The introduction of interactive marketing begins an era where customers will choose the advertising they wish to see, when they want to see it. Consumers of today are evermore demanding personalized attention from businesses that wish to serve them. The modern consumer wants to know what product h.... |
| Word count: 1253 |
Page count: 5 |
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