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Federal Express
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(FedEx) under the leadership of Fred Smith has been innovative from its very beginning. The very idea of a hub-and-spokes distribution system was revolutionary. Smith saw the air freight industry in the early 70’s as inefficient and unreliable. In the early stages Smith was quoted as saying, “ has the opportunity to become one of Americanâ ....
Middle of paper .... includes: UPS, DHL, Airborne Express and U.S. Postal Service. The entire industry delivers roughly 5.6 million packages each day. FedEx currently has a 45 – 50 % market share and thus delivers 2.8 million packages each day.
Customers tend to be loyal to a reliable company. For example, FedEx believes that customers will choose the more reli.... |
Word count: 2404 |
Page count: 9 |
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