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Coke
Beginning of paper
Inside the chairman’s office on the 25th floor of Coca-Cola’s stately headquarters in Atlanta, in the top left-hand drawer of his desk, Roberto Goizueta has for many years kept two charts. One describes Coca-Cola’s fundamental business: selling the concentrate that transforms fizzy water into . The diagram plots the four reasons Goizueta ado ....
Middle of paper
....epsi is losing customers to in every major foreign territory. The company has always struggled overseas, but in the past few months it has lost key strongholds in Russia and Venezuela to . Even on the home turf, Pepsi is outgunned. ’s market share lead of 42% to 31% in the U.S. is the largest in 20 years, according to Maxwell Consumer Reports.
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| Word count: 4620 |
Page count: 17 |
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