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Broadcasting, Programming, And The Audience
Beginning of paper
Steiner's Model
Steiner's model on programming preferences and broadcasting choices
tries to show how stations come to the conclusion of what programming to show.
This model goes on the assumption that broadcasters will go after the largest
audience possible.
Going on the information given about this hypothetical situation, we can
predict ....
Middle of paper
.... B does not pick another programming because no other choice can
offer more than 1300 viewers.
When the FCC offers a license to station C, things will definitely
change in this market. Station C sees the biggest audience available is the
sitcom market with 1200 viewers.
But when station C takes that 1200 viewers from the soap audien.... |
| Word count: 1856 |
Page count: 7 |
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