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BONGO.. Always American Made - Analysis Of Bongo Jeans Ad
Beginning of paper
Jim Burnett
This ad for Bongo jeans is from the April issue of Seventeen
magazine. The ad gives no written description of the product. Only symbols
and hidden messages are used to draw in the reader and stir up interest in
the product.
There is an attractive young couple engaged in what appears to be a
strip-poker game. The man is obviously losi ....
Middle of paper
.... Milk works
much better than using soft drinks, for example. If the makers of the ad
had used cola for instance, the reader could not have really known if the
liquid in the glasses was cola, dark beer, or liquor. By using milk, the
people who produced the ad made certain that the reader could make no
mistake about what the glasses contain.
.... |
| Word count: 550 |
Page count: 2 |
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