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Cognitive Dissonance
Beginning of paper
How do human beings make decisions? What triggers a person to take
action at any given point? These are all questions that I will attempt to answer
with my theoretical research into Leon Festinger's theory of cognitive
dissonance, as well as many of the other related theories. We often do not
realize the psychological events that take place in our ....
Middle of paper
....two facts,
ideas or people.
Charles Larson writes in his book, Persuasion, Reception and
Responsibility, “another approach to the consistency theory is congruency theory,
by Charles Osgood and Percy Tennenbaum (1955)” (p.82). This theory suggest that
we want to have balance in our lives and there is a systematic way to
numerically figure it ou.... |
| Word count: 2030 |
Page count: 8 |
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