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Accounting Ethics
Beginning of paper
When examining the effect of open marketing on the profession of
accounting it is important to view it from three perspectives: the
client's, the profession's, and society's. Additionally, two key areas
that are affected by marketing must be addressed, these are concerning
competition, and ethical implications. Marketing in public accounting is
....
Middle of paper
....service differentiation, the absence of
advertising serves as a replacement because clients are not necessarily
aware that other options are easily attainable. The post-advertising era
is explained through the model of perfect competition for which the
qualifications are as follows: very little or no service differentation,
many sellers, and price.... |
| Word count: 1838 |
Page count: 7 |
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