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The Volkswagen Beetle And Advertising
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Since the Volkswagen Beetle was first introduced in America, during the sixties, it has played a large role in our popular culture. From Herbie the Love Bug to the childhood game of punch buggy, the VW Bug has never been far from the hearts of Americans. This cute, slow, cheaply made car drove it's way into American driveways in the early part ....
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....om the grandiose car hawking of the sixties. The ads treated viewers as intelligent adults who have a sense of humor and are able to see through the manipulative clutter (Takaki, 2). Some people may even say that the VW ads of the sixties were slick due to their lack of slickness.
The fact that these advertisements were so different from everyt.... |
| Word count: 1376 |
Page count: 6 |
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