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Commercial Radio As Communication
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From what I have understood, the reading defines communication, based on broadcasting and listening, as a "significant component of social action" which in a way, disregards purpose, innovation, medium of expression and the audience. These four issues that commercial radio neglects are essential to the nature of communication. They are interdepe ....
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....so represses the growth of new ideas and innovations. There exists a given medium of expression that disc jockeys are ordered to follow. Since the managers of these radio broadcasting institutions treat it as a business (as opposed to a communicative institution), they follow guidelines that pertain to the economy. Meaning, they typify their aud.... |
| Word count: 1175 |
Page count: 5 |
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