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Emotional And Rational Appeals
Beginning of paper
Abstract
In many studies, data has been led to suggest that rational messages may
encourage the generation of content based cognitive responses and lead to
attitudes heavily influenced by these cognitions. Studies have also led to
suggest that people in negative moods are affected by the quality of persuasive
messages. Using manipulations techniq ....
Middle of paper
....s for research purposes. Rational and emotional
were used in nature and strong and weak were used in quality. In the procedure
of the experiment, subjects participated in an experimental session that
included several tasks that were not directly related to the study. The first
test included a survey of the subjects' attitudes toward animal testing..... |
| Word count: 376 |
Page count: 2 |
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