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Many Advertisements Use Codes To Convey A Fairy Tale To Consumers
Beginning of paper
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usually resulting in a happy ending. This occurs at the expense of the price
and means being set aside. Most advertisements rely heavily on visual props
and sometimes on text to convey their meaning. These codes are open to many
interpretations. This ad is no exception. It uses the visual code on many
different levels, and the text is ther ....
Middle of paper
....,
along with the mood of the entire ad being dark, may be interpreted by the
consumer to mean death or the devil. This is based on cultural beliefs and
rituals. Most people believe angels and good guys wear white, and therefore
devils and bad guys dress in black. Also, people usually wear black clothing to
funerals, which is essentially a ritual.... |
| Word count: 728 |
Page count: 3 |
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