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BONGO.. Always American Made - Analysis Of Bongo Jeans Ad
Beginning of paper
This ad for Bongo jeans is from the April issue of Seventeen magazine.
The ad gives no written description of the product. Only symbols and hidden
messages are used to draw in the reader and stir up interest in the product.
There is an attractive young couple engaged in what appears to be a
strip-poker game. The man is obviously losing. He is ap ....
Middle of paper
....much better than using soft drinks,
for example. If the makers of the ad had used cola for instance, the reader
could not have really known if the liquid in the glasses was cola, dark beer, or
liquor. By using milk, the people who produced the ad made certain that the
reader could make no mistake about what the glasses contain.
Surrounding .... |
| Word count: 548 |
Page count: 2 |
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