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Pharmaceutical Companies And Advertising
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Nowadays, Pharmaceutical companies spend more advertising dollars toward TV than magazines. Two years ago, direct-to-consumer prescription drug advertising put advertisements in magazines. Magazine companies enjoyed unusual growth in the pharmaceutical category, which brought than twice the revenue of TV advertising.
However, pharmaceutical com ....
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....advertising in print because print because they can provide information and depth than broadcasting it. Also, Time Inc.βs Life attained double-digit gains because magazine ads give more-detailed information about the product than TV ads. For example, in 1998, Lifeβs prescription drug ad pages increased up to 85.1%.
Magazines have a hard time .... |
| Word count: 435 |
Page count: 2 |
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