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Ethics And Advertising
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Answers to the question of whether advertising media are operating ethically must be sought within the context of what advertising intends to do and the role it plays in the American media system. Advertiser’s main purpose is to make consumers aware of new products and services and to persuade them to buy. Granted advertising does differ from ....
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.... few of the more abundant methods advertisers employ in order to deceive potential consumers and emphasize the features of their products. One of them is the appeal to an authority. This is clearly seen when companies use celebrities to sell their products, such as Michael Jordan selling phone services. The underlying message here is that people.... |
| Word count: 1947 |
Page count: 8 |
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