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Lee Iacocca
Beginning of paper
, born Lido Iacocca on October fifteenth 1924, was the son of
an Italian immigrant named Nicola Iacocca. He had one sister named Antonette.
The family lived in Allentown, Pennsylvania. His father was some what of an
entrepreneur in the food service industry. The family business was called the
Orpheum Weiner House in Allentown, Pennsylvania.
Th ....
Middle of paper
....less
interested in the engineering aspect of the business and more in sales. He
dropped out of the program to pursue areas in sales with the Ford Corporation.
During his time at Ford Lee Iacocca came out with several very innovative
purchasing concepts. One concept was the 56 for 56 payment plan. This payment
plan would allowed the consumer to p.... |
| Word count: 983 |
Page count: 4 |
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