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Kiss The Hype
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What is hype? Hype is defined as promotional publicity of an extravagant or contrived kind. It is used to lure the consumer to a certain product or an event of some kind. The competition for the consumer's attention is intense and even desperate at times. Throughout the 1970's, there was a vast machinery of hype surrounding the music industry. ....
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....f drummers, they chose Peter Criss, who had been advertising himself in New York newspapers. They auditioned over thirty guitarists and chose Ace Frehley, who had been delivering liquor for a living. The band was formed and now came the time to sell it. The key step was to persuade Bill Aucoin, director of the television show Flipside, to take o.... |
| Word count: 771 |
Page count: 3 |
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