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Nike
Beginning of paper
is a huge supplier if athletic shoes for the world these days. Philip H. Knight, the founder of this corporation came up with an idea of an athletic shoe at the track field of the University of Oregon.
Now it has become a leader in the global economy. has helped the economy by employing more than 500,000 people, worldwide. The company has con ....
Middle of paper ....just following Adidas. The shoe companies are substitutes for each other which makes for an elastic market. Consumer’s who aren’t set on one name can easily pick between all the brands to find the best deal. With and Adidas in the lead it is apparent that the name makes a different. doesn’t spare in the advertising area in 1997 they sp.... |
Word count: 591 |
Page count: 3 |
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