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Ahold In The Czech Republic
Beginning of paper
Ing. Ivan Kopriva, Managing Director of the SESAM Formula
Table of Contents
Introduction. p. 3
The Czech economy p. 3
Euronova p. 4
Brief profile of Euronova’s retail store chains p. 5
The Marketing Concept p. 6
Conclusion p. 8
Appendix I: Division of FDI in the Czech Republic p. 10
References p. 11
Introduction
Royal Ahold N.V. ....
Middle of paper
....ood retailing, is the largest foreign investor in this country. Since the Czech Republic has a merging economy, many competitors are looking for capturing the Czech market. The thesis statement that will be elaborated on in this paper is the following: In order to gain and maintain considerable market share Ahold’s subsidiary Euronova has to .... |
| Word count: 2353 |
Page count: 9 |
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