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A Consumers Buyer Behaviour Is
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A consumers buyer behavior is influenced by four major factors; cultural, social, personal, and psychological factors. These factors cause consumers to develop product and brand preferences. Although many of these factors cannot be directly controlled by marketers, understanding of their impact is essential as marketing mix strategies can be devel ....
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....nt in our values and decision processes.
SOCIAL factors include groups (reference groups, aspiration groups and member groups), family, roles and status. This explains the outside influences of others on our purchase decisions either directly or indirectly.
PERSONAL factors include such variables as age and lifecycle stage, occupation, economic .... |
| Word count: 746 |
Page count: 3 |
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