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Essential Marketing Features A
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The Oxford English Dictionary defines Marketing as the action or business of brining or sending to market. According to Kotler (1994) marketing is a process which 'consists of analysis market opportunities, researching and selecting target markets, developing marketing strategies, planning marketing tactics, and implementing and controlling the ma ....
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.... acknowledge the important role of marketing and they invest in market research and track market changes. Most of the companies nowadays employ people that will contribute to a Marketing success. The main job of those people is to forecast changes within the market and concentrate their strategies in understanding competitive strategies and forest.... |
| Word count: 1538 |
Page count: 6 |
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