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Eurodisney
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opened in April of 1992, and was expected to be the biggest attraction in France. So what happened? Were the French not into Mickey Mouse, or were they not willing to adapt to American culture? Many reasons contributed to the initial failure of Disney, and it seems Disney underestimated their influence and popularity outside of the United Stat ....
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....do homework at all. The advertising that they used, which was glitz and glamour, was all wrong. The French wanted to know about the variety of rides and attractions, not the image. was also not to serve alcohol in the park. The French are the worlds largest wine consumers, and eating a meal without a glass is viewed as absurd.
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| Word count: 973 |
Page count: 4 |
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