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Gender Roles In Moderen Advert
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Commercials on television tend to portray stereotypical roles of gender. ³The effect of television imagery can be particularly consequential in modern industrial societies like the United States, where 98% of households have at least one television set and the average American watches over 30 hours of television each week²(Coltrone, Adams 1997, ....
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....n television tend ³to portray men in stereotypical roles of authority and patriarchal dominance², while women are associated with traditional roles of the American housewife(Craig 1992, 209). Females are shown maintaining the perfect household, with their primary goal being to take care of their husband and or family(Nemi 1997). Housewives are se.... |
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Page count: 6 |
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