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Buyer Behaviour
Beginning of paper
“Working women buy products and services essentially the same as non working women.”
Consumer behaviour can be defined as “the acts of individuals directly involved in obtaining and using economic and services, including the decision process that precede and determine these acts.” (Engel et al, 1968, p 5)
refers to “the acts of individu ....
Middle of paper
....chase or not. (refer to table 1). (Engel et al, 1968). As both groups possess different characteristics, it is necessary for marketers to understand that they will have different wants and needs.
Table 1. Factors influencing behaviour
Personal Psychological Cultural Social
Age & Lifestyle Motivation Culture Reference gro.... |
| Word count: 3285 |
Page count: 12 |
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