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Corporate Globalization
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In 1960 the Xerox Corporation was in a position where it could corner the copy machine industry for the next 15 years. Xerox had practically invented the copy machine, and had secured its dominate stake in the copy machine industry with patents. However, this security backfired on Xerox because it didn't allow them to focus on new product devel ....
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....nition. And, with a new "central logistics and asset management" program the company was able to reduce excessive inventory and related costs.
The purpose of the case is to:
ยท Determine how Xerox's strategies transformed from the late 1970's to the 1980's.
ยท Determine how the change in strategies and organization allowed Xerox to be competitive..... |
| Word count: 858 |
Page count: 4 |
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