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Advertising
Beginning of paper
PRODUCT NAME: Nike Biking Shoes
NAME OF SOURCE: Men's Health
DATE VIEWED: April 6, 2000
MAIN APPEAL: Belonging Needs, Esteem Needs, Self-actualization
FIRST IMPRESSION: 7
TARGET AUDIENCE: Adult or Adolescent males who play sports
TONE: Direct
CONTEXT OF AD: Middle of Magazine
PROPOSITION: If you buy Nike Bik ....
Middle of paper
....nk that the shoes will give one the power of a train engine and in the viewer's eyes makes the Nike biking shoes a superior product to own. Another key words that are used in this ad are "Machine." Machine gives people the thought of something that is close to perfect and doesn't get tried. Wearing Nike shoes allows the wearer to possess the mec.... |
| Word count: 1283 |
Page count: 5 |
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