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Ferrari
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in my opinion is a company that right from the beginning was "build to last"(1), it was built to be the best in Europe. It's founder Enzo was driven to develop the best (fastest) sports car possible not the most profitable. He was a clock builder, not a time teller so he developed traditions, he always wanted to be in the leading edge of automo ....
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....it was a passion, he was driven by his passion to build the best racing car possible. In contrast the competition at the time was driven by profits. That is what sets apart from all the other specialist automakers in Europe. In his time, the Italian company has raced against the likes of Jaguar, Lotus, Aston Martin, Vanwall, McLaren, Mercedes-Benz.... |
| Word count: 1405 |
Page count: 6 |
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