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How Does A Firm’s Pricing Poli
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cy relate to the product’s life cycle?
When a company launches a new product, it knows the product won’t last forever. However, the company does expect to earn a satisfactory profit to cover all the effort and risk that went into launching it. A firm can never accurately predict the lifetime of a product, but the lifetime involves four disti ....
Middle of paper .... eight million DVD-Video players in 2000. And, based on the success of the format exceeding all previous forecasts that number could be even higher. The group also estimates that the installed base will more than exceed 10 percent of US households, a benchmark of success for a consumer electronics product.
The surge in hardware sales is a positive.... |
Word count: 1079 |
Page count: 4 |
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