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Commercial Effectiveness
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Sitting down to watch the television today is more than just enjoying your favorite program. Commercials are a huge part of today's television programming. Seldom can we sit down and watch a show on T.V. without interruptions of commercials trying to persuade us to buy something or send somebody our mone ....
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.... placing an ad in the newspaper or dictating an advertisement on the radio?
Originally, commercials began on the radio simply because the radio has been around longer than the television. Once the television was invented and introduced to the public, commercials became more and more beneficial. A variety of explanations exists as to why televi.... |
| Word count: 2464 |
Page count: 9 |
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