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Marketing Of Honda Motorcycles
Beginning of paper
in the USA
The American Honda Motor Company was established as a subsidiary
by Honda in 1959. During the 1960's the type of motorcycles
brought by Americans underwent a major change. Motorcycle
registrations increased by over 800,000 in five years from 1960.
In the early 60's the major competitors were Haley - Davidson of
U.S.A, BSA, Triumph ....
Middle of paper
....market. " The basic
philosophy of the Japanese manufacture is that high volumes per
model provide the potential for high productivity as a result of
using capital intensive and highly automated techniques. Their
marketing strategies are therefore directed towards developing
these high model volumes, hence the careful attention that we
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| Word count: 1671 |
Page count: 7 |
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