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Marketing Orientation
Beginning of paper
ยซ Change is recognised as endemic and adaption considered to be the Darwinian
condition for survival. Changing needs present potential market opportunities
which drive the company. ยป
( Jobber. D. 1995. Page 7.)
Marketers have recognised that marketing is a human activity, which facilitates the aim, of satisfying the needs and wants of consumers ....
Middle of paper
....to others in quality or features. The selling concept shifts the emphasis from the product to aggressive selling and promotions. Closing the sale is the goal of this orientation. The selling concept is often characterised by an increase in the size of the sales force Finally, the marketing concept eschews the notion that the most important element .... |
| Word count: 891 |
Page count: 4 |
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