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Marketing-positioning
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Gulfways currently has a solid position in their market. Of course, as in any aspect of business, there is always room to improve the image of their product in the minds of the consumers relative to their competitors. Gulfways positioning can be improved in order to achieve a larger competitive advantage. In order to determine the optimal image ....
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....s quality benefits such as availability and possession utility (see appendix #1). Offering their product at a competitive rate gives every consumer the opportunity to buy their product regardless of the amount of money that the purchaser is looking to spend. This in turn gives every consumer a chance to rate Gulfways product and to place them in .... |
| Word count: 882 |
Page count: 4 |
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