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Persuasion Theories In Adverti
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We are bombarded daily with a variety of communicative devices that attempt to influence our thoughts, behaviors, and attitudes in some way. The primary role of this advertising methodology is to persuade, to change the way we construct a certain meaning in our head. Persuasion is a very powerful tool in affecting our idea of how, what or w ....
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....ce presented.
Credibility is an essential factor to a communicator’s effectiveness. Their message is believed to have a greater influence if they are perceived as credible sources. Credibility is dependent on a source’s believability, which in turn depends upon five sub-factors: competence, trustworthiness, extroversion, composure.... |
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