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Target Markets
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The criteria used to develop the market segment for R.J. Reynolds Tobacco Co.’s new brand of cigarette called “Dakota” is mainly that of demographics, and psyhcographics. The target market in this case appears to be poorly educated, virile white females age 18-20, who enjoy being around their boyfriends and doing whatever their ....
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....s). All of this data provides an idea of this groups values as well its activities and interests. Which makes this targeted group so vulnerable to tobacco companies marketing efforts.
This market was selected because of its size and growth, and also probably because of this group’s lack of education. This group of females’ aged 18-20 .... |
| Word count: 398 |
Page count: 2 |
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