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Advertising And Promotion Campaigns Of Coca-cola In The Euro
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Advertising & Promotion Campaigns of Coca-Cola in the European Union
Executive Summary 1
Coca-Cola, which was named Beverage Industry's 1999 Company of the Year, has embraced a decentralized operating philosophy, recognizing that each market in which they operate has "different demands which must be met in unique ways"1. Coca-Cola ....
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....trongest promotional venues has been through television and sporting events (mainly soccer) but in the nineties the internet is strongly becoming a popular means to increase promotions.
Sports Promotion
Coke takes a global approach to its sports promotion. In 1997 they established managers for each of the different sports that Coke sponsors worl.... |
| Word count: 2784 |
Page count: 11 |
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