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Computer Mediated Evnvironment
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CHOICE IN COMPUTER-MEDIATED ENVIRONMENTS
In the last several years, the increased diffusion of computer and telecommunications technologies in businesses and homes has produced new ways for organizations to connect with their customers. These computer mediated environments (CMEs) such as the World Wide Web raise new research questions. In this p ....
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....eted by Peapod, Inc. This latter service allows consumers to search within a product category using attributes such as price, calories, sugar content, and package size. Car manufacturers such as BMW regularly mail CD-ROMs to potential customers with video shots of the cars and data both about the cars and their competitors. Durable goods can be .... |
| Word count: 5150 |
Page count: 19 |
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